 SEO Theory is an embryonic science, only a few years old and lacking the formal discipline of a true science. The study of search engine optimization remains very much a lonely outpost on the frontier of human experience. The SEO Theorist is constantly asking why? how? and what next?. Psychologists study the behavior of animals. Physicists study the interactions of matter and energy. Computer science is the study of computing systems and computation. SEO Theory studies the behaviors of systems of Web pages and search engine systems, as well as their interactions. A Web page behaves through its content. A search engine behaves through its algorithms. The dynamics of interaction between Web pages and search engines draw upon the forces of marketing, information management, and user management. Technical interest in SEO Theory obviously seeks to understand how the systems work with the intent of improving overall performance of Web content in search engine indexes. Non-technical interest in SEO Theory may be driven by no more than simple curiosity, but as the business and organizational comunities increase their dependence upon search engine optimization, decision-makers need to understand the risks, values, and returns offered by search engine optimization. As a purely intellectual exercise, the study of search engine optimization is almost non-existent. It remains a peripheral aspect of more traditional academic research focusing on search engine indexing and technology. The motives of the search engine optimization community in documenting, explaining, and promoting techniques are almost completely mercantile. Sponsored by a commercial optimization firm as this site is, SEO-Theory.com cannot avoid standing at least partially inside the shadow of self-promotional bias. However, in studying the SEO community, one is always well advised to scrutinize every point made with a firm skepticism.Basics for SEO -
Keyword Assessment -
On Page Optimization
Off Page Optimization
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Labels: SEO Services
